[ad_1] Marketing automation over the past decade has helped make transactions more efficient. But as with any network of computers that manage financial transactions, there is a risk of becoming a victim of fraud. Cybersecurity firm HUMAN works with media consumers and marketers to protect them from fraud, which has become a growing concern as … Read more
[ad_1] It’s a brand new world and the biggest marketing channel in the world. And marketing agencies are reshaping how they approach the opportunity and challenge of measurement. In this video interview with Beet.TV, Leah Meranus, Chief Media Officer, dentsu X, explains how she started her career in TV. The threefold way Meranus describes three … Read more
[ad_1] Television viewers have more ways to watch their favorite shows as internet connectivity expands beyond desktop computers and smartphones. Smart TVs offer them a wide selection of personalized content and an enhanced viewing experience that supports their adoption in more targeted advertising. “There is a new opportunity emerging in the CTV landscape, based on … Read more