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B+C he has partnered with a commercial modeling company that is often on TV and with the company Spot.tv to bring you a weekly chart we call Promo Mojo: unique data showing the most promoted TV programming ranked by advertising impressions. Our data covers the seven-day period up to November 27.
Fox’s FIFA World Cup Qatar is No. 1. The network is also taking second place to promote the upcoming celebrity reality competition Special Forces: The World’s Toughest Test and the fourth of College Football.
Rounding out the floor are two cable networks: The Hallmark Channel, which promotes A Charming Holiday third, and the Paramount Network, which is giving some love to the fifth season Yellowstone in fifth place.
Obviously, Yellowstone the highest iSpot Attention Index score (134) in the list, which means that viewers were more likely to watch promos in every way (vs. interrupting watching by changing the channel, pulling up the guide, fast forwarding or turning off the TV).
- Views: 711,074,303
- Disruption rate: 1.14%
- Attention Index: 96 (4% more distractions than avg.)
- Imp. Categories: National 97%, Local 2%, VOD/OTT 1%
- Net worth: $12,816,591
- Out of network Est. Spending: $0.00
- Views: 346,434,858
- Disruption rate: 1.59%
- Attention Index: 81 (19% more distractions than avg.)
- Imp. Genres: National 95%, Local 3%, VOD/OTT 2%
- Net worth: $7,390,402
- Out of network Est. Spending: $0.00
- Views: 343,634,890
- Disruption rate: 2.46%
- Attention Index: 123 (23% fewer distractions than avg.)
- Imp. Categories: National 99%, Local 1%, VOD/OTT 0%
- Net worth: $1,702,623
- Out of network Est. Spend: $764,094
- Views: 324,941,177
- Disruption rate: 0.74%
- Attention Index: 92 (8% more distractions than avg.)
- Imp. Categories: National 97%, Local 2%, VOD/OTT 1%
- In-network value: $4,316,707
- Out of network Est. Spend: $50,686
5) Yellowstone (opens in a new tab)Paramount Network
- Views: 291,139,420
- Disruption rate: 2.26%
- Attention Index: 134 (34% fewer distractions than average.)
- Imp. Categories: National 92%, Local 4%, VOD/OTT 4%
- Net worth: $1,166,466
- Out of network Est. Spending: $0.00
* Data provided by Spot.tvTV Advertising Rating of Disruptive Scores*
For more information about Promo Mojo – including a chart that ranks promos beyond the top five – contact [email protected].
Ideas: Total views within all US households including Linear National (Live & Time-shifted), VOD and OTT, and Local.
Note: It measures consumers’ propensity to interrupt a television commercial. The higher the score, the more total views. Actions that interrupt an ad include changing the channel, pulling up the guide, fast forwarding or turning off the TV.
Direction of Attention: Represents the performance of a particular design or system placement compared to its industry average. The average is represented by 100 points, and the full range of the index is from 0 to 200.
Types of Expression: Display types covered include National (Live + Time-shifted), Local, VOD & OTT. See below for more details.
In-Network Value: Estimated media cost of network advertising.
Out-of-Network Expenses: Estimated amount spent on TV broadcast time in commercials for a given date range.
Nation: Live: National advertising viewed during broadcast time or same day, via DVR or on demand.
Location: A promo that was shown during an ad break slot.
VOD: This includes promos that run on the desired content in the last three days (ie they don’t contain promo load).
OTT: On-demand streaming content (ie Hulu, Roku, Fire TV Stick, Chromecast). ■
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