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YouTube announced today that it is bringing Shorts to TV screens with a player designed for the big screen.
Vertical video is wrong on the ground and there’s no way around that – unless your TV rotates. As such, YouTube Shorts on TV sees video between a white border and background content based on the primary color of the clip that occurs on the left and right.
As rumored, the last side includes the title of the video, details about the sound, the creator’s name, and thumbs up/down buttons, as well as an overflow menu. Google may introduce “additional functionality in future releases” as it evaluates comments there, as well as displaying a navigation bar and related tags on the left.
The customized Short Experience offers the best of both worlds: a clean design while making the most of the extra screen space.
In terms of controls, YouTube Shorts don’t play automatically and you have to use the up and down buttons on the remote to go to the next one. Google says that “research has shown that people want to take responsibility for watching.”
We also learned that viewers want to be in the driver’s seat of the viewing experience and are happy to use the remote to advance to the next Short rather than having an autoplay feed. This was unusual. Normally we find that level of interaction can be tedious at a distance, but in this case, short-form video alone.
To launch the YouTube Short player on TVs, search for the channel on the home page or go to the Creator’s channel and find the “Short” tab. It’s being released “in the coming weeks” for TV models (2019 and later) and new game consoles.
YouTube has tested various designs, including a “Jukebox” style “where several Shorts will fill the screen at the same time, taking full advantage of the extra space of the TV screen.” This was thrown out because it “went too far away from the importance of Shorts, showing one video at a time.”
Refreshing…
More on YouTube Short:
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