Smartphone penetration drives eSports adoption in Africa | Tech Reddy

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The gaming industry in Africa has continued to grow with Nigeria playing a leading role in terms of eSports activity, revenue, and the number of people playing games on the back of its young population, as well as greater access to smart phones and more Internet adoption.

“Zannoza Entertainment is a pioneer in the application of games for entertainment, education, team building, consumer activation and community engagement. The future is interactive and gaming is the key. We are happy to provide the path alongside other players of the game, to create the future”, Suzan Adinoyi, founder, Zannoza Entertainment, said during the Paris Games Week 2022.

According to Adinoyi, the gaming industry in Africa has witnessed continuous growth over the years and Zannoza is uniquely positioned to be a major player, continuously driving growth through strategic partnerships and innovative mobile games and educational programs.

Zannoza Entertainment has been selected alongside other Nigerian gaming companies by France Esports, the Embassy of France in Nigeria and the Lagos State Government to participate in the 2022 Paris Games Week.

Organized by Comexposium on behalf of the Syndicat des Editeurs de Logiciels de Loisirs (SELL), Paris Games Week is the unifying event for fans of eSports and video game culture.

The event was held at the Paris Expo Porte de Versailes in Paris, France, between November 2-6, as an international fair, promoting the interests of video game developers. “We are excited to be at Paris Games Week 2022, this is a great opportunity for the Embassy of France in Nigeria, France Esports and the Lagos State Government,” said Adinoyi.

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She also disclosed that Zannoza is a people-oriented, result-oriented and impact-oriented company that works around the clock to build the gaming ecosystem in Africa; one game at a time.

“We look forward with such confidence, even as we launch our first mobile game, AFROCITY PI, our educational program, CTY4GAMES, that creates a path in the gaming industry for those interested in starting a career in gaming both as” and developer, be it designer. , producer, monetization expert, storytelling and more,” said Adinoyi.

According to her, Zannoza Entertainment is a strategic and value-based innovative gaming company that develops ways to create, connect and compete through games.

“Zannoza harnesses the power of interactive, social and competitive games to help decision makers communicate a goal, enhance productivity, and learn in a dynamic and fun way while making relevant connections and developing relationships,” said Adinoyi.

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