Holiday campaigns begin in government liquor stores | Tech Reddy

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BC Liquor Stores are kicking off the holiday season this weekend and are “sprinkling the spirit” with three new initiatives.

BCL is launching its seasonal food bank fundraising campaign, the Share-a-Bear program, and a release of premium spirits at select locations – including the Pitt Meadows store at Meadowtown Shopping Center.

With December’s Share-a-Bear program, customers are invited to purchase a pair of stuffed bears for $15 — one to take home and a twin that will be donated to a local shelter, hospital or other charity in the same community. In many cases, customers have donated both bears. Nearly 700,000 bears have been donated to charities across the province since the program began in 1989.

The BC Liquor Distribution Branch (LDB) is also launching a fundraising campaign at its BCL and BC Cannabis (BCCS) stores, in support of Food Banks BC from November 12 to January 1, 2022. Funds raised from BCL and BCCS the name Food Banks BC are given to the food bank in the community where the funds are collected. Since April 2020, BCL and BCCS have raised over $1.6 million for Food Banks BC.

This year’s premium spirits release offers a selection of over 180 types of sought-after whiskeys and spirits from around the world. Doors open at 8am on November 13 at 38 participating BCL stores, including Pitt Meadows.


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