Private lessons reduce the demand for tablets | Tech Reddy

International Data Corp. According to (IDC), demand for tablet devices, which were selling like hotcakes during the height of the pandemic, has recently eased with the return of in-person classes.

The IDC Worldwide Quarterly Personal Computing Device Tracker showed that domestic tablet market shipments fell 11.6 percent in the third quarter compared to the previous quarter and were almost flat on a year-over-year basis.

Samsung took the lead with 43.5 percent market share, followed by realme with 13.9 percent and Cherry Mobile with 11.2 percent. Huawei and Lenovo accounted for 8.6 and 6.4 percent, respectively, while other brands accounted for 16.4 percent.

“The education segment has been the driver of tablet market growth since the introduction of blended learning among schools in the Philippines,” said Angela Medez, Senior Market Analyst, IDC Philippines.

But the local tablet market saw a decline with the return of face-to-face classes ordered by the Department of Education (DepEd) in August, with the IDC adding that the slowdown may persist into next year.

“With DepEd’s mandatory private lessons for public schools beginning in November, as well as global headwinds hurting consumers, we expect the tablet market to decline in 2023,” Medez said.

“Even if more Chinese vendors emerge and create competition in the tablet space, we don’t expect them to offset the slowdown in the overall tablet market,” he added.

IDC had previously taken a similar view of the smartphone market, as rising inflation was expected to dampen spending.

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