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Philips is considering a move to QD-OLED TVs, the company has confirmed. If it starts producing TVs using the technology, it will be the third brand to do so, after Samsung and Sony.
QD-OLED is a TV screen technology developed by Samsung. It aims to combine the contrast of OLED with the maximum color brightness and potential brightness of Quantum Dots. And it’s pretty good too – both the Sony A95K and Samsung S95B picked up a full five stars in our review.
(Of course, the latter can be picked up now for a great Black Friday deal in the UK and US.)
Danny Tack, director of product strategy and planning at Philips’ parent company TP Vision, confirmed the news in an interview.
“We’re also looking at a quantum dot OLED panel from Samsung,” he said HDTV test (opens in a new tab) (with flatpanelshd (opens in a new tab)). “We also have prototypes in house in Ghent at our innovation center and we compare both with each other looking for strengths and weaknesses”.
A decision on launching Philips QD-OLED TVs will be made later, he added. Philips plans to unveil its 2023 TV lineup in February.
The brand already sells a QD-OLED gaming monitor, so it won’t be completely uncharted territory for the company.
Tack also suggested that next year’s Philips OLED TVs will bring higher brightness – the main selling point of QD-OLED panels. So even if Philips chooses not to use Samsung’s QD-OLED technology, we should see its TVs get brighter in other ways.
Although Samsung created the QD-OLED technology, Sony was the first company to get a QD-OLED TV for us to review. The A95K is impressive, offering a unique picture that rivals the LG G2 premium OLED TV. But then came Samsung’s S95B, getting brighter and bolder (even if it can be a little overwhelming at times). Here’s hoping that if Philips joins the QD-OLED fun it can bring something new to the party. The prospect of QD-OLED and Ambilight together in one package is certainly an interesting one.
TOO MUCH:
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