It’s been a long time coming, but Instagram has expanded access to a new option that allows some creators to add multiple links to their IG bios, as a way to help expand their business. in the app.
You can see this model, by hairstylist Sarah Page, where the new multi-link feature is being tested with selected manufacturers in the app.
In the links section of the profile, you will see, to the right of the main link, a ‘and 2 more’ icon, which points to the additional URLs listed. Click on that and you’ll get this popup of multiple URLs, providing the ability to drive traffic to other sources directly from your IG presence.
As mentioned, the option is still available to test since October last yearand format differences are tested in the app’s back-end code.
You will find in these examples, in various tests and additions (shared by the app researcher Alessandro Paluzzi) has the option to add Facebook Group links, and an almost unlimited range of other URLs wherever you like.
It’s not clear, at this time, how many links users will be able to add officially, but it’s thought to negate the value of third-party tools like Linktree, which many IG users now use to adding additional links to their bios. the app.
Instagram itself recommended Linktree in the past, but now, it seems that it is looking to provide more direct and natural ways to manage it – which is bad news for Linktree itself.
According to Insider, Meta has confirmed that it is testing the new multi-connectivity feature, but there is little information about the planned features of the revolution or the full functionality of the device.
There is no official information about who is participating at this time – so you can use this section now, although it looks incomplete, the main display of URLs may be edited in the future on a wider scale.
Either way, it can be a great addition, depending on your approach, and more opportunities to drive traffic from your IG presence.