Creating viral content is only half the battle when it comes to increasing engagement on your Instagram posts – timing is also important. Finding the best time to publish your IG posts to get the most exposure you can get is critical to the success of your posts. After all, your photos and videos won’t matter if your audience isn’t around to see and interact with them.
There are two ways to solve the problem of time: You can rely on the research of social media experts who can estimate for you the best days and the best times to post to on Instagram (it’s not good in terms of accuracy, but it’s quick and easy) or you can get the analysis data of your Instagram account and indicate the best publishing times for your unique account and your audience (longer but more relevant and effective).
In this guide, we’ll look at both options. We will show you what some experts have to say (including their general time predictions), and we will go over how to access the analytics of your Instagram account so that you can decide which Which release dates and times work best for you? account and audience.
Follow expert advice
If you prefer to follow the advice of social media experts (and their research) instead of using your own Instagram account, you can do it, but you should know that the advice will vary between in those experts, your audience may not be as relevant as your own account. That said, we’ve rounded up some of their best timing tips so you can test their timing out to see if it works for you.
According to Hootsuite (a social media management program), the best time for people to post on Instagram is Wednesday at 11 a.m. The other best times are Sunday 9 a.m. and Saturday and 12 noon on Monday. Before trying these times for yourself, please note that these times are in US Pacific Time.
Social media management software company Sprout Social said that in general, the best days to run Instagram ads are Fridays and Wednesdays. Sundays are considered the worst days to post. And if you want special hours, here are some of the best: 10am to 1pm on Tuesdays and Wednesdays; 11am on Monday. Sprout Social’s timing tips are listed in Medium.
Finding your ideal posting time
Ultimately, the only way you can prepare the most accurate data for your advertising needs is to maintain and manage your own analytics. If you have a business account or a developer account, you can use the Instagram analytics tool, which allows you to see where your followers come from, when they are on the Instagram, and how well your content performs on engagement.
To find your analysis on a business or producer account: Navigate to your profile in the mobile app. Select it Professional dashboard (just above the Edit profile button). On the Professional dashboard screen, select See all (on the right side of Accounting views). On the Observations screen, you can select different measurements, such as The accounts have arrived or The accounts are working for more detailed metrics and demographic data. If you choose All fans, you can see useful information such as the top positions of the followers and the different times on each Instagram (these two things can help you choose the best posting time) . However, for this option, you need 100 followers before you can see the analytics.
If you don’t have a business or developer account: You can change your current account in small installments. Go to your home page in the mobile app and click on the three lines Menu sign. Then choose Identification > Account > Switch to a professional account. Follow the on-screen prompts to complete setting up your business or creator account.