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Google’s dominance in the world of internet search is seemingly indisputable, but despite this trend, techies have seen its influence decline as new entrants enter the the war. Two of the biggest threats to Google’s current dominance are TikTok and Instagram, and in an interesting twist, it seems that Gen Z users are more likely to use these two than Google. to find products they want to buy.
Now that all of this has been said and done, it’s important to note that most young people are missing search engines when they’re doing things like looking for a place to eat. Social media platforms are being used more and more, and search engines may be suppressing them because they are less used at times like this.
Consumers do a little research on products before buying and all things are considered and considered. This number, according to the World Wide Web Index, has decreased by 8%, and may contribute to the low level of search engine usage among Gen Z users.
The way consumers use the internet is also witnessing a marked change. While searching for information is the best way to go online, keeping up with current events has fallen to third place since 2018 and second place is taken by staying connected with people. loved.
Using the internet to find inspiration or ideas has moved from the 9th position in 2018 to the 6th position in 2022. This will cause other things to fall down one place. Research results previously ranked it as the 6th most popular reason for using the internet, but has been pushed down to 7th place in the current update.
While Google’s influence will not be lost anytime soon, the fact that 55% of product searches now occur on Amazon suggests that it will diminish.
Read next: Nearly 9 in 10 Internet Users Don’t Password-Protect Their Wi-Fi
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