Advantages of in-room tablets – HOTELSMag.com | Tech Reddy

As we think about 2023, what technologies will help improve labor efficiency while offering guests a more convenient way to spend? We have long been advocates of measuring and increasing TRevPAR – total revenue per guest – using technology because it generally translates to higher levels of growth and guest satisfaction, all with marginal costs and low labor requirements.

This brings us to in-room tablets. We’ve faced many hurdles in offering these units – installation costs, IT setup time, cleaning, non-guest use, zombie platforms, unit replacement costs – but our argument remains that a few great positives can turn us into an armada. negatives.

In this case, the main priority is to provide visitors with an easy-to-use and robust tool to find everything they need about the property and its surroundings on one screen. Most importantly, the tablets in the guest room provide the right information to the guests behavioral context Browse through. In other words, you’re not trying to inform them of neighborhood events or sell them on a spa treatment with an email blast two weeks after arrival, but when they matter most: when they’re on site, in their room, and free from the pain of travel.

Now let’s take a look at some more advantages:

• With labor a top priority for most hotels, tablets act as a data repository to reduce key queries to the repository and help automate service orders through tablet query functions (eg room service, more towels, etc.).
• You can offer personalized ads because you know who the visitor is, you connect the PMS to the tablet CMS
• There is an option to share ad revenue through tablet ad delivery as a service (CaaS).
• Each click can be measured, giving your team another set of data to analyze to learn more about what your visitors are interested in and what they’re buying.
• As guest rooms continue to transition to connected rooms, a hub is needed to control all IoT functions where a tablet can act as a universal remote.

With all the benefits, the real question is: why pills now? Two reasons.

First, work. The current post-pandemic crisis of aging populations around the world is just the tip of the spear for ongoing shortages. Anything and everything that increases efficiency should be prioritized. Second, the aforementioned TRevPAR; In a recession year, guests are naturally fewer, so efforts to maximize incremental spend per guest can help buffer the decline in occupancy.

But deploying tablets or any hardware is not the same as deploying a cloud platform. This process takes time and extra planning. Starting now in the planning phase means you can be fully operational by Q2 2023, when next year’s peak travel season begins.