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The event showed how brands try and jump in with inspiration and humor to engage with the youth.
Whoppl, a youth influencer marketing agency partnered with Croma for a quirky Instagram campaign.
The electronic brand acquired a large number of influencers across sectors through Whoppl’s extensive influencer network. Croma in this fun and exciting collaboration with Whoppl focused on celebrating the idea of dreams and how Croma came to make dreams come true this Holiday season.
It’s a simple project to work with, to get designers to shake their heads in Croma’s atmosphere combined with some of the funniest, funny scenes from everyday life. The theme is very practical this Holiday season because the scenes are like POV – You found a 10rs note in your pocket, POV – your mom lets you go on that trip to goa etc.
Speaking about it, Ramya Ramachandran, founder CEO Whoppl: “We really loved working with Croma, this gave us the opportunity to participate in the creative process, talk, fun, fun and take part. We hope to create a Whoppl impact and brand.
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