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Incentivizing content creators by offering them a share of money is popular among social media because this is the way they can get more attention from their audience. Despite the fact that this is the case, many manufacturers outside of the US express great frustration that these boards are so focused on American manufacturers, thereby leaving their non-US partners behind. to trouble. .
YouTube announced in September that it will distribute money to creators of shorts as well as creators of long-form videos, and TikTok also announced a program called TikTok Pulse to keep up with the competition. While YouTube said this revenue-sharing feature will be rolled out in over 120 countries, TikTok seems to be focusing on the US as Pulse is only available to people living in that region.
Now that all of this has been said and done, it’s important to note that content creators who aren’t based in the US often wonder if there will be any profitable opportunities in the future. The uncertainty of whether they will receive a share of the income makes their job less stable than it might otherwise be. They often have to rely on brand relationships that are available at the time, which may not be enough to provide a source of income.
Other Creator Rewards programs include the Instagram Reels Play Bonus and the Pinterest Creator Rewards program. They can help creators gain multiple sources of income, but their involvement only with American creators will not benefit people living in other parts of the world and the everything is thought out and considered.
Although TikTok’s popular creator fund promised to pay more than a billion dollars to creators on the platform is not available to most of the world at large. Most focused on users from the US, the UK and some countries in mainland Europe, which means that the large producer base in South Asia, Africa and many other regions is left to without these funds it becomes more difficult to do. their work.
There are many options for the world’s manufacturers. For example, Snapchat offers something called Smart Tags that can provide opportunities for engagement. YouTube’s Shorts fund, which has been valued at more than $100 million, will also be released globally, making YouTube even more attractive to non-US creators than TikTok.
TikTok has not lost this time and has been able to capture markets that other companies such as YouTube have not entered. However, if the media starts to focus more on the US, it may start to disappear. YouTube is doing well by providing income to creators around the world, and it can help democratize the industry by appealing to billions of users and consumers outside of borders. of America and want to participate in innovation.
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