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Indian two-wheeler giant TVS Motor on Thursday announced that it has expanded its global footprint by launching its first Experience Center in Singapore. The automaker said it will sell select models in the premium Apache series in the island nation. The range of motorcycles for the Singapore market will include the TVS Apache RR310 and the TVS Apache RTR models. While the Apache RR310 will target racing enthusiasts, the Apache RTR range of models will target those who want performance, the two-wheeler maker said.
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TVS Motor Company currently sells more than three million units of motorcycles and scooters worldwide. Singapore has recently been added to the list of countries where it sells its products.
Talking about the new showroom, it is said to offer customers a premium experience. The company claimed that it will introduce a variety of products in the market, catering to both the travel and premium segment in the country. Apart from selling motorcycles, the showroom will have a workshop, spare parts and a full range of products for sale to customers, TVS said in a release.
Interestingly, the TVS Apache has been the signature brand of the two-wheeler manufacturer since its inception. The Apache series of motorcycles have gained great popularity for their sporty design and performance. TVS claims that the Apache series has more than 4.8 million customers worldwide.
Speaking about the launch of its new showroom in Singapore, Vimal Sumbly, Business Head – Premium at TVS Motor Company, said that the Singapore expansion, with the launch of the TVS Apache series, is beneficial to the premium company’s story and he is confident. to expand the community of Apache owners in the country. “The TVS Apache Series has been at the forefront of technology and innovation since its launch in 2005 and continues to set the benchmark in the performance segment. The vehicles under the TVS Apache series stable have offered many first-segment & best-in-class features & technology for customers, from Fuel injection, ABS, Dual Channel ABS, Slipper Clutch, to the latest SmartXonnect TM, Rides, LED light, and democratic racing,” he said.
Date of First Publication: 24 Nov 2022, 17:50 PM IST
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