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Viaplay and Hisense’s Smart TV platform – VIDAA – have announced a multi-year marketing agreement, a multi-year device agreement that will see the streaming service app pre-installed on all Hisense Smart TVs sold in Viaplay’s markets. D2C. The app will receive “premium placement” in the Hisense user interface according to the companies, and the dedicated Viaplay button will be included on all Hisense TV remote controls sold in the Nordic region. The deal also extends to North America where Viaplay will launch early next year.
Hisense is the second largest TV brand in the world by volume of shipments. Introduced in 2019, the company’s VIDAA platform is available in all Hisense markets and supports a wide range of Smart TV apps and technologies.
Philip Wågnert, Chief Technology and Product Officer, Viaplay Group, says: “Viaplay is a unique service, and we want our compelling range of premium Viaplay Originals, the world’s best games and more to be easily available on all relevant platforms. . Partnering with VIDAA will expand our reach and enable even more viewers, including our future North American markets, to experience Viaplay for themselves. “
Nick Ruczaj, Vice President of Content, VIDAA: “This is an exciting opportunity for both parties and broadcasters. At VIDAA, we believe in making streaming services affordable and accessible to a diverse population, and partnering with a major player in the industry that offers a series of international content such as Viaplay is an important part of this process. “
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