‘We’re ordering its use’: Estée Lauder turns to TikTok marketing after reaching Instagram stores | Tech Reddy
[ad_1] When Estée Lauder’s Instagram reach began to slow across EMEA, marketers turned to TikTok. In fact, it’s more. The early success of a global TikTok account, for one. But the biggest factor in the brand’s decision to stay on TikTok came down to Instagram. Estée Lauder’s marketers realized that no matter how hard they … Read more