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November 11, 2022 | 8:58am
MANILA, Philippines — Miss Universe 2015 Pia Alonzo Wurtzbach is the most paid person on Instagram in the Philippines, according to a recent survey.
Chicago-based online lender NetCredit.com created an algorithm to find the top earners on Instagram from each country.
From the list of the most followed people in each country, NetCredit.com used figures from the British recruitment company Hopper HQ’s “Instagram Rich List 2022” to determine the cost-per-ad of each person, then calculate the number of sponsored posts in 2021 multiplied by the estimated advertising costs.
The data revealed that Pia earned nearly $3.67 million (P213 million) from Instagram ads in 2021, the second highest in Southeast Asia after Thailand’s Lisa BLACKPINK in earned $8.76 million (P508 million).
Overall, the top earner on Instagram is soccer star Cristiano Ronaldo who earned $85.2 million (P4.95 billion) in 2021 from ads. His rival Lionel Messi was close behind him in second, with $71.96 million (P4.18 billion) earned in the same year.
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Fellow footballers have dominated Europe such as Paul Pogba of France, Toni Kroos of Germany, Kevin De Bruyne of Belgium, Virgil Van Dijk of the Netherlands, Zlatan Ibrahimovic of Sweden, and Ivan Rakitic of Croatia.
Other athletes in European history include Irish martial artist Conor McGregor, Formula 1 driver Valtteri Bottas from Finland, and tennis players Roger Federer (Switzerland), Novak Djokovic (Serbia). , and Stefanos Tsitsipas (Greece).
Outside of sports, Dua Lipa is the highest earner in the United Kingdom with $13 million (P755 million) followed by strongman and “Game of Thrones” actor Hafþór Júlíus Björnsson from Iceland $1.37 million (P79.6 million).
In the United States, TV host Ellen DeGeneres earned $33.73 million (P1.96 billion) while commanding $750,000 (P4.35 million) per sponsored ad, although she is only behind Beyonce singer-actor and comedian Kevin Hart.
Other big names include South Korean singer Jisoo with $18.9 million (P1.09 billion), Canadian singer Justin Bieber with $4.43 (P257 million), Israeli actress Gal Gadot with $3.49 million (P202 million), and Australian actor Chris Hemsworth with $2.73 (P158). million).
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