Introducing New Tools for Creators to Build Businesses on Facebook and Instagram | Tech Reddy


At Meta, we’re building products that help creators reach audiences, grow their communities and make a living. During Maker Week 2022, we’re inviting Makers from around the world to join us in growing their businesses, connecting with friends and co-creating the future. We’re also announcing new ways creators can earn money on Facebook and Instagram.

Updates to Digital Collections

Soon inventors will be able to create their own digital collection on Instagram and sell to followers, on and off Instagram. They get an end-to-end toolkit — from scratch (starting the Polygon blockchain) and display, to sell. People can easily support their favorite creators by selling their digital collections directly through Instagram. We are testing these new features with a small group of developers in the US first, and hope to expand to other countries soon.

The products are mocking to sell digital collections on Instagram

The products are mocking to sell digital collections on Instagram

We’re expanding the range of digital content you can share on Instagram to include video and adding support for the Solana blockchain and the Phantom wallet, in addition to the blocks and wallets we support it. Finally, Information about selected collections whose metadata has been enriched by OpenSea, such as collection names and descriptions, is now available on Instagram.

Customer Support for Developers

We’re making it easier for people to show appreciation for their favorite creators across our apps, helping creators grow their communities and build their businesses.

Subscribe on Instagram

We are expanding access to subscriptions on Instagram to everyone authorized manufacturers in the US, so more creators can earn predictable income and connect more deeply with their most engaged followers. Since launching subscriptions earlier this year, we’ve seen creators like Cole Sprouse (@colesprouse), Alan Chow (@alanchikinchow) and Skai Jackson (@skajackson) use subscriptions to get closer to their most active supporters.

Mock up of your followers on Instagram

Stars and gifts

We’re making it easier for people to discover Stars on Facebook by automatically enabling Stars on public creator content — including Videos. This means that people can learn and use Stars elsewhere across Facebook. We are testing with many manufacturers around the world.

For creators who already use Stars, we’re launching new features to make it easier to earn Stars and interact with Star donors:

  • Bring Stars Party to the Funniest. The Stars Party is a Stars community challenge that ends with a celebration if the creator reaches their goal.
  • Test a a new set of virtual gifts organized around special events. For example, if you are looking for a dog collar from your favorite pet manufacturer, you can send a dog gift to that manufacturer.
  • Developers have more tools to access Star contributors, such as adding a filter to the Story Manager that shows all Star Maker stories in one place. On this screen, developers can respond to multiple comments at once.
  • Bring the Stars to non-video general content such as images and text messages.

Facebook Stars mockup

We are involved Donate on Instagram, start with Crazy Cow, the creators have a new way to earn money from fans who love their Reels. In order to support their favorite creators, fans can send gifts to the Fans by buying Stars in Instagram. We’re testing this with a small group of developers in the US first, and hope to expand to more developers soon.

Make fun of your gifts on Instagram

Make fun of your gifts on Instagram

Professional Mode for Facebook Profiles

We are launching professional mode for Facebook messages, a new profile setting that allows creators around the world to build a public presence while maintaining their own Facebook experience. Professional mode offers creators, and anyone who wants to be a creator, a set of tools and opportunities to start growing a global community from their own stories. With professional mode, creators have the opportunity to earn money from Stars, ads on Facebook Reels, in-app ads and Play Reels. They also have access to articles and audience analysis, educational resources and more.

Professional mode mockup for Facebook profiles

Professional mode mockup for Facebook profiles


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