Meta’s CEO Mark Zuckerberg said today that the company is introducing a new mapping experience that is searching and dynamic on Instagram. The updated map experience allows users to explore the popular locations they are tagged in and filter location results by specific categories including restaurants, cafes and beauty salons.
Before this update, the chart experience on Instagram was only posts. With this new update, users can search the map, access filter options and move the map to explore nearby objects. According to Meta the new map is available on Instagram.
The company says the new search map allows users to have a more immersive experience when searching for popular places and businesses around them through featured posts, stories and guides. You can also find relevant places on the map when you search for certain hashtags.
“We’re introducing a new search plan on IG today,” Zuckerberg said in an Instagram post about the announcement. “You can find the most popular businesses near you and filter by category.”
You can see a new location by clicking the location icons on posts on your Feed or Stories. You can also search by city, district or location name on the Browse page. Instagram also announced that Hashtag search is now available for local hashtags, such as “#sanfrancisco.” You can also browse the latest news, top posts and relevant guides on selected areas to learn more.
If you find a site you like, you can save it and revisit it later. You can also share locations via direct messages with friends or groups. Additionally, if your content is public, you can use bookmarks or stickers in your content to appear on a map for others to see. It is worth noting that Snapchat is a similar feature that allows you to post public information that is attached to a specific location.
The launch of the new search map comes as Google Vice President Prabhakar Raghavan said that young users have turned to apps like Instagram and TikTok instead of Google Search, Maps or for search purposes. He said young users are not interested in typing words but looking to discover content in new and immersive ways.
By rolling out a more intuitive and dynamic map experience, Instagram may be able to cut into Google’s core products by making the process of finding locations on its app easier for users.