Meta is creating new ways for creators to earn money directly from their Instagram audience.
Subscriptions are expanding to all American creators, and Instagram is introducing a tool for creating and selling digital collectibles.
Here’s more information on Instagram’s new monetization features.
Subscribe to Instagram
Launched as a small test in January, subscriptions on Instagram are available to all creators in the United States.
Subscriptions allow creators to offer exclusive content in exchange for a monthly fee from their followers.
This is probably the best part of earning predictable income on Instagram.
To see if you’re eligible for an Instagram Subscription, open the Instagram app and go to your professional dashboard.
If you are eligible, you will see an option to set up a subscription for your account.
By activating this feature, you can start sending subscribers-only:
- Run live
- Crazy cow
- Group discussions
- Broadcast channels
You can promote subscriptions to your Instagram stories with a dedicated sticker. Users click on the contact and are taken to the subscription page.
In addition to exclusive content, subscribers also receive a special icon next to their name when commenting on posts.
Instagram Creators can earn money from Reels with a new ‘gift’ feature, which sounds exactly like the TikTok version of the same name.
Users can send digital gifts to creators as a way to show appreciation for their favorite Reels.
Items are paid for with ‘stars,’ and purchased with real money.
When the creator receives a donation, he gets a cut of what the user spent on the donation.
Currently testing materials with a limited number of manufacturers. Instagram didn’t release information about the revenue split for creators or reveal what digital donations would look like.
Instagram released the following pictures of the reverse interface:
Instagram Digital Collection (NFT)
Instagram is launching a way for creators to create their own digital portfolio and sell it to their audience.
Creators can create digital collections using an end-to-end toolkit and post them for sale on their Instagram stories.
Instagram is testing this feature with a small group of developers in the United States, and may soon expand to more countries.
In addition, Instagram is expanding the types of digital collections that creators can display to include videos and add support for the Solana blockchain and Phantom wallet.
Featured Image: Image from about.fb.com/news/2022/11/new-creators-tools-facebook-and-instagram/, November 2022.