Instagram is the new marketing platform | Tech Reddy

While Instagram has been a popular social media platform for years, it’s only recently that businesses are tapping into the platform’s ability to drive customer interactions. Using Instagram’s new features, brands can engage and communicate with consumers through private conversations. This is already changing e-commerce trends.

More than 1 billion Instagram users are actively engaged in business, according to Meta. About 90 percent of these users follow a company. For brands looking to reach 18-34 year old consumers, Instagram is the most important platform, followed by WhatsApp. Companies are using Instagram to reach out to current and potential customers, and engage in powerful communications, marketing and advocacy.

According to a Meta survey, nearly 50 percent of consumers use social media and social media to engage in marketing communications, and 90 percent of them report doing so. on Meta platforms (Facebook, Messenger, WhatsApp, and Instagram). We’ve seen many companies use Instagram to enable social, two-way interaction throughout the pre-purchase, purchase, and post-purchase journeys.

Here are three ways to transform customer engagement with Instagram:

1. Simplify product discovery: About 83 percent of users find products and services on Instagram. About 130 million people click on marketing posts every month, and this number continues to grow. Research findings from Meta show that 40% of the world’s conversational marketers made their first purchase through chat. Clearly, Instagram is turning into a search destination where people go to check out goods and services. Many brands are implementing artificial intelligence (AI) – chatbots can use Instagram Direct Message (DM) Automation to help users find products. Instead of manually analyzing views, likes, comments, and DMs on Instagram, companies can use DM Automation to create a Call-to-Chat driven activity. e AI and start a two-way conversation with students. This solution shortens the discovery-to-sale conversion cycle and increases profits, making cross-selling and cross-selling more effective.

2. Quick Question Answer: Instagram can be used to answer pre-purchase questions and help with post-purchase issues. The AI ​​systems implemented through Instagram Messenger can answer customer questions, such as when the user enters “happy payment,” a question about the status of the purchase, and requests a refund, or questions about payment, order processing, withdrawals, or other matters. . Chatbots can provide quick information to customers, but when simple questions arise, chatbots can transfer to a human customer. This results in faster response times, shorter wait lines, and better customer satisfaction.

In addition, by using Instagram features such as Quick Reply, Product Samples, and Ice Breakers (which allow businesses to introduce conversational initiatives via DM), businesses can share talk to customers to guide them to conversations, therefore. increasing brand loyalty and lowering abandonment rates.

According to Meta, 45 percent of information marketers have messaged a company for product information. About 35 percent said they would do it to speed up the decision.

3. Increased ROI from Advertising spend: From “Buy Now” and “Fill Out a Form” calls-to-action, Instagram has moved on to allowing businesses to add cool buttons like “Click to Chat” directly to campaign. As a result, companies will be able to generate “Interactive Signal Managers” by collecting more contextual data than ever before. This is a great improvement from the old method where customers were sent to company web pages.

Some Indian brands are leading the way in creating an end-to-end shopping experience for their customers on Instagram. Vicco, a leading personal care brand, is using an intelligent chatbot to help customers find products and add to cart, checkout and get instant service/support – right from the inside their Instagram channel.

Every brand knows that Instagram is quickly becoming a powerful digital marketing platform. For Direct to Customer (D2C) brands, Instagram is quickly becoming the new jet ski to transform customer engagement and help them grow faster, leaving the competition behind.