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After testing with selected users over the past few weeks, Instagram is rolling out its new in-app post scheduling tools to all professional accounts within the app.
As you can see in this overview, Instagram’s new post scheduling option allows you to schedule photos, carousels and Videos directly in the app, up to 75 days in advance.
You can set up an account by:
- In the creation flow, type ‘Advanced Settings’ before sharing the post
- Tap ‘Edit this post’
- Select the time and date you want to save
- Click on ‘Program’ in the column composer
As mentioned, Instagram has been testing the option for the past few weeks, with a live test in the middle of next month.
Functionally, this doesn’t add anything new you have done it Schedule ads through Creator Studio from 2020. But it will be easier to manage your content as time goes on, the ability to organize Videos, in particular, will help you to increase your content performance.
According to Instagram, it is currently only available to Professional Accounts, although one can switch to a Professional Account within the app by toggling the option in your account settings.
Instagram says the option is rolling out starting today, so if you don’t have it yet, you should.
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