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Google Reviews is a great platform designed for users to benefit from other users’ real-life experiences. Google reviews can be useful if you need to get information about any business, shop, restaurant, hotel, hospital school, tourist destination and various other places. However, since Google Reviews has become dominant, it is now facing challenges with fake reviews posted by paid reviewers. If you go to a 4-5 star rated restaurant and don’t get as appetizing as the food described in the Google reviews, some reviews may be fake.
We are sure that Google is tracking the reviews and removing spam wherever relevant However, even Google may not be able to post every fake review. In such circumstances, it makes us wonder how reliable Google reviews are. And what can we do to identify fake Google reviews? For that, here’s what you can do to spot fake Google reviews.
Length of review – Those who provide fake Google reviews may not be getting paid top dollar. So, usually the review content will be limited to only one line or few words. Some fake reviews may be completely out of context. This could be an indication of fake Google reviews. However, there are other factors that also need to be considered.
Check negative and new reviews first – To really know about a bad experience with an entity, you should first read the negative reviews as well as the new reviews You’ll notice that negative reviews are often quite detailed with all relevant information.
Check the reviewer’s profile – You can click on the reviewer’s profile to know their review history. In the case of paid or fake reviews, you will notice that many reviewers have blocked access to their other reviews. It is done deliberately to hide their tracks. Such reviewers will post fake reviews for various other entities, which is why they block access to their review history. You can see the message in their profile section “This user has not written any reviews yet or has chosen not to display them.” If you see a message like this, it’s more likely that the review is fake.
Frequency and location of reviews – Some fake reviewers forget to block their review history. In such cases, you can see how often they post reviews. If you see multiple reviews in one day, it may point to fake reviews. Doubts are even greater if the reviews cover entities in different cities and locations, all within a short period of time. Also beware of reviews posted from locations other than the location of the entity being reviewed
It should be noted that not all Google reviews are fake. The above may also apply to real reviewers. There will also be cases where competitors or customers may post negative reviews for no good reason. There are several factors you need to consider in order to understand which Google reviews are potentially fake and which are genuine. We hope google also improves its system, otherwise google reviews will lose their relevance completely
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