Globo Strikes Partnership Dial and American Startup HeadSpin to Co-Create a Solution to Improve Smart TV User Experience. | Tech Reddy


– Joint development puts Globo at the forefront of the global innovation process. –

– The new solution used by Globo is now available to other media companies. –

SILICON VALLEY, Calif., November 1, 2022 /PRNewswire/ — A globe announced today the latest strategic partnership with HeadSpindeveloper of a digital experience intelligence platform used to provide a flawless digital experience, providing a state-of-the-art automation solution, operated in real time, with AI & ML capabilities for root analysis. of problems that destroy the user experience.

The marketing equity of the product was developed from Globo’s experience with the streaming service Globoplay, and a joint effort between the technology team and HeadSpin. The product is already used by Globo and is now available for sale to other players in the media industry.

“We want to be known more as a gateway for companies looking to expand their businesses Brazil, entering this new market with a solid and long-lasting strategy. We hold valuable resources for the development of new products and solutions and are willing to share our knowledge and experience to promote innovation and growth in the media industry as a whole,” he said. Carlos MoreiraGlobal Director of Ecosystem & International Cooperation at Silicon Valley Hub.

With operations in Silicon Valley since 2019, aimed at identifying high-performance start-ups to develop new partnerships and solutions for their businesses, the partnership also reinforces the company’s commitment to being a media-tech company, where building a direct-to-consumer (D2C) business model is the main pillar of the process its digital transformation.

“Globo is driving its omnichannel growth Brazil and globally, and to do so, seek a technology partner to improve the end user’s streaming experience across multiple platforms and devices. With the help of the HeadSpin solution, Globo is able to focus on developing new products to increase user engagement on devices such as Smart TV and mobile phones,” he said. Rajeev ButaniCEO at HeadSpin.

In this way, HeadSpin took advantage of Globo’s technological expertise, in addition to its extensive experience in the media and entertainment industry and entered the Brazilian market. In contrast, Globo will expand its presence in the media industry by giving Globo Ventures the opportunity to own HeadSpin shares.

Read the full publication here.

About the Globe

In Latin America A major media company, Globo, combines free-to-air and pay TV channels, in addition to digital products and services. Its online channels reach more than 120 million people Brazil every day. It offers the audience a complete viewing experience, which combines the ability to produce high-quality content and technical skills, and distribution on different platforms, such as TV Globo, a free TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports; and entertainment Gshow, among others.

About HeadSpin

HeadSpin is the world’s first Digital Experience AI Platform that combines a cloud-hosted and on-prem tool base, automated testing, and ML-driven functionality with a quality analytics experience for mobile, web, audio and video. HeadSpin empowers engineering, QA, operations, and product teams to ensure a positive digital experience throughout the development cycle. Learn more at



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