Glad U Came garnered 16 million+ views on Instagram | Tech Reddy

Glad U Came garnered 16 million+ views on Instagram

 | Tech Reddy


Glad U Came is the official PR partner for Lokmat Most Stylish Awards 2022, a successful event that got huge engagement from social media. One of the video interviews with Carry Minati appeared on Glad U Came’s Instagram page, which received 16 million views, so it became a buzz across all social media.

Introduction Points:

The Most Fashionable Lokmat award was one of the most fashionable events in the country, attended by industry celebrities like Salman Khan, Abhishek Bachchan, Ananya Pandey, Rashmika Mandanna, Vidya Balan, Jackie Shroff, Genelia D’souza, and Ritiesh Deshmukh. Glad U Came made a long-term plan and explored some creative options. They increased brand awareness and reach by managing PR, Influencer marketing, and celebrity giveaways, which generated widespread buzz. GUC helped Lokmat Awards partner with advertisers to reach the Instagram audience.

Creative thinking:

Press Release: They were able to secure the right press coverage for the awards due to careful planning. In addition, the Indian Express, Hindustan Times, ABP Live, News18, NDTV, IDIVA, Zoom TV, Times Now, and many other media covered the story.

Greater Engagement: Networking and partnerships enabled GUC to get Instagram stories from Avika Gor, Palak Purswani, Sheena Das, Isha Kopikar, and others.

Influencer Marketing: GUC enlisted the help of 50 influencers, including Brinda Shah, Bharti Mehta, Harshit Mittal, Naman Bhatia, and others, to announce the event, and they shared a story with the hashtag #lokmatmoststylish.

The Result:

They enhanced the reputation and recognition of the brands through the development of influence and media presence and continued to be remembered by Lokmat’s audience. So, with the right submissions, they were able to achieve all the goals.

Glad U Came also collected some clips/bytes from the event featuring Mrunal Thakur, Jackie Shroff, and Palak Tiwari and one of the reels attracted the audience to reach 15 million + views, which is continued growth and other popular reels they discussed. their appearance and appearance.


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