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The business will be conducted from the agency’s Gurgaon headquarters.
Confectionery brand Orion, which houses products like ‘Chocopi’ among several other confectionary brands, has awarded its digital creative mandate to FoxyMoron, a full-funnel digital creative and performance agency under the Zoo Media network, following a multi-agency pitch. The business will be conducted from the agency’s Gurgaon headquarters.
Orion is a global conglomerate, headquartered in Seoul, South Korea and has been leading the global confectionery industry for over 63 years and is available in 60 countries across 8 different food categories. The brand aims to become the market leader and gain popularity among its target audience for all its various products and expertise.
Commenting on the win, Aline Chaubey, Business Head – North, Foxymoron, said, “We have worked in this segment in the past and it has helped us understand the market, the vision of the brand and how to position it to the target audience. Along with their multiple offerings, we will employ digital strategies that help stir the conversation about their products. We look forward to creating powerful digital campaigns for their various platforms to further their cause.”
Saurabh Saith, CEO of Orion India said, “We want to be a digital-first brand. As we expand across different verticals, we want to create content, build brand awareness and gain recognition with our various products, which makes our customers feel connected to us. FoxyMoron being a creative agency will help us capitalize on the marketing moment and create many impactful digital campaigns with the help of their team of passionate and creative thinkers who have made great strides in digital marketing. We look forward to an exciting relationship with FoxyMoron.”
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