Ants launches digital PR and advocacy vertical; Ryan appointed Alan Marshall as senior director | Tech Reddy


Ants Digital, a fully integrated digital and marketing communications agency based out of Gurgaon, has expanded its services bouquet by launching Public Relations and Advocacy as its sixth vertical.

To lead its new business, Ant has brought on board Ryan Allan Marshall, who has nearly two decades of experience across the sector with reputed Indian and global companies.

Sanjay Arora
Sanjay Arora

Speaking on recruitment, Sanjay Arora, CEO, Ants Digital said “At Ant, we are constantly looking to scale our service offerings for clients. With PR and advocacy services in place, Ant is now a fully integrated digital and marketing consultancy firm. We are pleased to welcome Ryan on board to lead the Public Relations and Advocacy vertical. Ryan comes to Ant with multi-sector experience and brings with him a high level of understanding of the field of PR. With her coming on board, we are sure to impact our clients and stimulate public relations, government communications, advocacy and stakeholder engagement. I am excited to welcome him to the team.”

On his appointment as a Senior Director, Public Relations and Advocacy Business, Ant’s new vertical, Ryan said “The country’s rapid economic progress has led to a growing need for public relations and advocacy, and increased understanding, with enormous growth opportunities. The opportunity to define, build and nurture this journey of ants is something I find extremely exciting. I am delighted to be a part of the Ant team and look forward to building and advancing the PR and advocacy narrative for the company by bringing value to all clients through impactful and strategic communications.”

A seasoned professional, Ryan has spent a fair amount of time on both the agency and client side. Prior to joining Ants, in his last assignment, he led the public advocacy practice at SPAG Finn Partners and was a senior member of the vertical at First Partners. As an advocacy professional, he brings valuable experience in metals and natural resources, responsible plastics, tobacco, carbon black and alcohol related industries. In his previous stint with Genesis BCW, Ryan led the communications mandate for a state government and the agency’s marquee corporate, sports and entertainment clients.

An avid reader and sports enthusiast, Ryan will be responsible for creating and managing PR and advocacy mandates from Ant’s Gurgaon office.



Source link