Ants Digital has expanded its service bouquet by launching Public Relations and Advocacy as its sixth vertical.
Ants Digital, a fully integrated digital and marketing communications agency based out of Gurgaon, has expanded its services bouquet by launching Public Relations and Advocacy as its sixth vertical.
To lead its new business, Ant has brought on board Ryan Allan Marshall, who has nearly two decades of experience across the sector with reputed Indian and global companies.
Speaking about the appointment, Sanjay Arora, CEO, Ants Digital said, “At Ants, we are constantly looking to scale our service offerings to clients. With the launch of PR and advocacy services, Ants is now a fully integrated digital and marketing consultancy firm. Public Relations And we are delighted to welcome Ryan on board to head the Advocacy vertical. Ryan comes to Ents with multi-sector experience and brings with him a high level of understanding of PR. With him on board, we are sure to make an impact on our clients and PR. , to stimulate government communications, advocacy and stakeholder engagement. I am excited to welcome him to the team.”
Regarding his appointment as Senior Director of Ant’s new vertical Public Relations and Advocacy Business, Ryan said, “The country’s rapid economic growth has led to a plethora of growth opportunities resulting in a growing need for and increased understanding of public relations. and advocacy. The opportunity to define, build and nurture this journey of ants is something I find extremely exciting. I am delighted to be a part of the Ant team and look forward to building and advancing the PR and advocacy narrative for the company by bringing value to all clients through impactful and strategic communications.”
A seasoned professional, Ryan has spent a fair amount of time on both the agency and client side. Prior to joining Ants, in his last assignment, he led the public advocacy practice at SPAG Finn Partners and was a senior member of the vertical at First Partners. As an advocacy professional, he brings valuable experience in metals and natural resources, responsible plastics, tobacco, carbon black and alcohol related industries. In his previous stint with Genesis BCW, Ryan led the communications mandate for a state government and the agency’s marquee corporate, sports and entertainment clients.
Ryan will be responsible for building and driving the public relations and advocacy mandate from Ant’s Gurgaon office.