According to IDC Tracker, shipments of tablets and Chromebooks declined in Q3 due to the continued negative market impact. | Tech Reddy


NEEDHAM, Mass., October 31, 2022 – Worldwide tablet shipments fell 8.8% year-over-year to a total of 38.6 million units in the third quarter of 2022 (3Q22), according to preliminary data from the International Data Corporation’s (IDC) Worldwide Quarterly Personal Computing Device Tracker created. This was the fifth quarter of a decline in the tablet market. Chromebook shipments also struggled in 3Q22, falling to 4.3 million units and 34.4% year-over-year. Both markets have shifted from supply-constrained to demand-driven industries as consumption and education spending have slowed amid economic uncertainty.

Chinese retailers continue to do well in emerging markets with low demand. Many vendor sanctions have also allowed Chinese vendors such as Huawei to do well in the Russian market. At the same time, the emergence of low-cost Chinese OEMs such as Realme, Xiaomi, Oppo and others has fueled intense competition in the low-end devices. However, these gains still haven’t made up for the decline experienced by major tablet vendors.

“After massive growth in 2020 and 2021, the tablet market is expected to decline in 2022. Now the market is experiencing not only a slowdown in demand, but also some strong macroeconomic headwinds. But the majority of tablets (Android) and Chromebooks Anuroopa Nataraj, IDC’s senior research analyst for mobility and consumer device monitoring. “However, tablets have found many more use cases post-pandemic, from their role in the workplace to in-person and remote learning, entertainment, and even digital transformation across multiple verticals.”

“Chromebooks face a number of challenges in the industry, not all of which are due to platform limitations,” he said.Ryan Reith, group vice president with IDC’s Worldwide Mobile and Consumer Device Trackers. “We believe that Chromebooks will continue to play a key role in personal computing and ultimately grow relative to other platforms. But as the industry adapts to the new environment we live in, growth will continue to slow. We’ve seen many major PC brands prioritize opportunities in the Windows PC space, and their without support, the Chrome market will move slowly.”

Top five tablet companies, worldwide shipments, market share and annual growth, Q3 2022 (Preliminary results, company overview for current quarter only, shipments in millions)

A company

3Q22 unit shipments

3Q22 Market share

3Q21 unit shipments

Market share

Year-on-year growth

1. Apple

14.5

37.5%

14.7

34.6%

-1.1%

2. Samsung

7.1

18.4%

7.4

17.5%

-4.0%

3. Amazon.com

4.3

11.1%

4.7

11.1%

-8.1%

4. Lenovo

2.7

7.0%

4.3

10.1%

-36.6%

5. Huawei

2.4

6.2%

2.3

5.5%

2.0%

Others

7.6

19.7%

9.0

21.2%

-15.3%

Everything

38.6

100.0%

42.4

100.0%

-8.8%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, October 31, 2022

Top Five Chromebook Companies, Worldwide Shipments, Market Share and Annual Growth, Q3 2022 (Preliminary results, company overview for current quarter only, shipments in millions)

A company

3Q22 Freight

3Q22 Market share

3Q21 Freight

Market share

Year-on-year growth

1. Acer Group

1.0

23.9%

1.4

20.6%

-23.8%

2. Dell Technologies

0.9

21.6%

1.2

17.7%

-19.9%

3. HP Inc.

0.8

18.5%

1.1

16.6%

-26.8%

4. Lenovo

0.7

16.5%

1.6

24.0%

-54.8%

5. Samsung

0.3

7.9%

0.5

8.3%

-37.1%

Others

0.5

11.6%

0.9

12.9%

-41.4%

Everything

4.3

100.0%

6.6

100.0%

-34.4%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, October 31, 2022

  • Information is preliminary and subject to change.
  • Shipments include shipments to distribution channels or end users. OEM sales are counted under the company/brand they are sold to.
  • “Company” means the current parent company (or holding company) for all brands owned and operated as subsidiaries.
  • Chromebook numbers include laptops running Chrome OS.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, company share and forecasts for hundreds of technology markets in more than 100 countries worldwide. Using proprietary tools and research processes, IDC’s Trackers are updated semi-annually, quarterly and monthly. Tracker results are delivered to clients in user-friendly Excel formats and online query tools.

Click here to learn more about IDC’s full suite of data products and how you can use them to grow your business.

About IDC

International Data Corporation (IDC) is a leading global provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional and local expertise on technology, IT benchmarking and sourcing, industry opportunities and trends in over 110 countries. IDC’s analysis and insights help IT professionals, business leaders and the investment community make fact-based technology decisions and achieve key business goals. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading technology media, information and marketing services company. To learn more about IDC, visit www.idc.com. Follow IDC on Twitter @IDC and LinkedIn. Subscribe to the IDC blog for industry news and insights.

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Coverage

Companies included

HP Inc., Amazon.com Inc., Huawei Technologies Co., Ltd., Lenovo Group Limited, Apple Inc., Samsung, Dell Technologies Inc., Acer Inc.

Areas included

Worldwide

Topics covered

Desktop, detachable tablet, laptop, Slate tablet





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