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You think to yourself, “I can’t use the TVs in the supermarket for the hotel’s video wall boxes?” KnitTec, the United States’ premier retailer of Digital Knitwear, is telling you the honest truth.
The temptation is real.
You are waiting to order your burrito and notice the menu in the row of four digital displays. Two are arranged with static images of the current menu, one revolves around a promotion, and the other shows a young man enjoying his burrito.
You think to yourself, “Couldn’t I do the same thing in my hotel lobby with the TVs from the supermarket down the street?”
KnitTec, the United States’ premier retailer of Digital Knitwear, offers you the honest truth.
“Yes, I think you can, but it will be a big pain and end up costing you more money in the long run than just buying a Digital Display,” said Sarah Glickman, Director of ProAV Marketing at KnitTec.
“Different shows have different functions,” he explains. So if the Display is meant to be a TV for the homeowner’s living room, like the big box TVs, the Display Technology will be the one that supports constant motion pictures with a brightness level (nit) suitable for the living room, which can last forever. It can be very dark in most commercial areas. Digital Signage displays are often more rugged, both in terms of their external content and their materials. “Most are built to run 16/7 or 24/7 (16 or 24 hours a day for 7 days a week) as opposed to Consumer TVs, which are usually 8/7.”
“Then the menu system will also present challenges. Your consumer television may be a Smart TV or have a consumer interface that prioritizes simple selection of media platforms instead of a menu set to select (and in some cases, design) user-generated content for ads or menus. “
“And your physical ports will be wrong, too – Commercial Digital Displays almost always have multiple USB/HDMI ports and a Display/DVI port because they’re often connected to some sort of external “brain” to capture content. Or if you have multiple Displays, you might want to know putting them together.”
“I could go on, but I’ll end with the Warranty thing, which is important when you’re investing in a lot of Displays… and Displays break more often than people think, especially Displays that aren’t meant for Commercial setups. Your Consumer TVs will also have a Consumer Warranty, which is much shorter than a Commercial Warranty. And if you use your Consumer TV in a Commercial location, the Warranty is void.
“All in all, using Consumer TVs as Digital Signage is like wearing a scuba suit to a wedding. You can do it, but it’s obviously the wrong choice of setting and will be very uncomfortable. “
KniTec provides Guestroom Televisions, Digital Signage, and Audio to all major hotel brands nationwide, including Hilton, Marriott, Best Western, IHG, and others. For an unbiased consultation and unbeatable prices on the best technology for your hotel, visit www.knitec.com or call 866-469-7111.
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