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YouTube Shorts are now available to play on other TVs.
Why it matters: YouTube is often ranked as the most used streaming service. This product, a TikTok clone that offers short vertical videos, further enhances its status as it competes with TikTok for time spent on mobile and TV.
Running news: YouTube announced on Monday that Shorts are launching on smart TVs (from 2019 or later), game consoles and streaming devices.
- Similar to swiping up or down on a phone, viewers use their remotes and look up or down to view the Shorts. A television screen displays only one video at a time in the center of the screen and maintains a vertical format.
Game mode: Nielsen’s rankings in September listed YouTube as the most used streaming service, beating Netflix.
- But YouTube and other social media platforms have chased TikTok as it leads the pack in the short form of video production. In fact, TikTok launched a TV app last year.
- YouTube expects the majority of Shorts viewing to happen on mobile but hopes TV apps will attract “new audiences,” Sarah Ali, senior director of product management who leads YouTube’s Shorts, Nature and Community groups, told Variety.
- Other short video applications are growing on TVs. Giphy launched a special Monday for Roku, which also has a short video hub.
💠Kerry’s thought bubble: What matters in the short video race is not only where these platforms make their content available but how much they pay content creators. YouTube plans to launch a new revenue-sharing model for Shorts early next year.
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