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Twitter has been at the center of news these days since Tesla’s Elon Musk became ‘Chief Twit’ on October 28. The latest development is that Musk is proposing to charge $8 for the blue chip, creators benefit from their content, videos and audios can be longer. Vine is reportedly alive. With the changes could Twitter become the next Instagram? Read what marketing experts and influencers think
Twitter has been at the forefront of the storm ever since Tesla’s Elon Musk became ‘Chief Twit’ on October 28. With Musk releasing new content every day, Twitter is buzzing with what new tests will be presented by Musk.
Musk recently announced an $8 price tag on Twitter. This blue chip comes with many new benefits. One of them allows blue tag users to monetize their content and earn money.
Other benefits include priority in replies, half the number of posts, and the benefit of sending audio and video.
According to The Washington Post, Twitter is exploring a new video approach that allows creators and publishers to pay for watching a longer video.
“When the creator composes a tweet with a video, the creator can enable the payment when a video is added to the tweet. They can choose from a preset list of prices, such as $1, $2, $5 or $10,” according to the report.
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Musk also plans to bring back ‘Vine’ – the OG app for millennials that started the short video cycle.
Before TikTok and Instagram Reels came on social media, the Vine app allowed users to create short videos. Twitter acquired the platform in 2012. It lasted another four years before shutting down.
The Twitter platform revolution
According to Arihant Jain – CEO of the meme trading company Wubbalubbadubdub, Twitter is known for drawing and thinking people without needing an image. Now that Musk is in power, this may change.
“With Elon Musk as the current leader, the amount of unexpected value he’s creating, and his bold moves are crowd-pleasing, it looks like Twitter is turning into a place for GenZ. moved by the news of Twitter’s transition to the creator platform, and now the revival of Vine can be shown as a game changer, “he said.
According to Jain, a big place for Twitter, especially in India, is filling the TikTok space. Instagram through reels and YouTube through shorts are trying this, but not yet very effective, Musk can change India.
“In my opinion, the rise of Twitter will play out in unimaginable ways, and who knows, we may see a film inspired by the revolution of this platform,” he said. Jain.
Can Twitter be the next Instagram?
Experts believe that Musk’s move is a risk that will lead to a big loss or even down the drain of the internet.
Abhiraj and Niyati aka Abhi and Niyu, Israeli Content Creators, said that Twitter is still a content creation platform, especially a micro-writing platform, which is different.
“I think one of the mistakes of platforms is trying to be another platform. That’s when they lose. a platform to express your ideas. I think Twitter tried with stories and Twitter Spaces as well , but I don’t see many people using those features now. for,” said the two producers.
Vivek Yadav, founder, Cosmofeed a platform that helps creators monetize their content, has the same sentiments about Twitter’s identity. Yadav said that Twitter threads, Twitter feeds and Spaces work because they provide rich and up-to-date information, which Twitter is known for. However, Twitter has the ability to select topics for any topic.
On the other hand, Aaditya Goyal, the founder of MoneyyApp, which helps creators to monetize their content in social media, believes for Twitter to become Instagram in India, an important place in among Twitter’s monthly active users.
Instagram has a lot of stories about famous people and the many projects they have created, from TV show developers to movie actors, but many of them are not on Twitter because the projects trolls and trolls.
“A lot of famous people have left Twitter for that reason but those kinds of things don’t happen on Instagram, there are very good competitors who joined. I see a big opportunity for the integration of type of content and months. Active users. Twitter needs to close that space to be representative. I bet 50-50 on whether Twitter can replace Instagram in India, it’s very difficult yes,” he added.
What are Twitter followers?
Another question is do followers trust Twitter as much as they trust Instagram? According to digital content creator Masoom Minawala, the Twitter revolution will be worth watching.
“That’s an interesting area, but we need to see how the design-builders of the new features and how easy it is to reach the audience. However, the content ecosystem will be pushed forward,” he added. .
Meanwhile, Goyal believes that the revolution on Twitter by ‘Chief Twit’ will help existing Twitter followers, who usually post on Twitter and then report on Instagram and Facebook as a short video.
“If Twitter becomes the next Instagram it will be very beneficial for the kind of influencers currently on Twitter to start making money,” he added.
“Whether fans turn to Twitter is something we can’t say, but many people think of it as another place to build their brand. Hate aside, there is a lot of benefit,” they added.
Can followers make money from Twitter like Instagram?
According to a Reuters report, Musk’s team will meet with promoters this week in New York. The report also said that a coalition of more than 40 advocacy organizations, including the NAACP and the Free Press, sent an open letter to Twitter’s top 20 advertisers on Tuesday, asking them to withdraw their message if Musk is forced to reduce content on the platform.
But the changes Musk announced for the ads are worth checking out. According to Jain, it’s also interesting to see how a platform that doesn’t rely on advertisers is attracting more readers.
Yadav also said that after the changes, Twitter will continue to be a place for meaningful content. Depending on the monetization method for the community, it can generate a lot of money from the audience without the need to buy many ads.
Advertising is important because it’s how Instagram and Facebook make money. They promote manufacturers and brands that pay the platform some money. Through brands and advertisers, influencers earn money, so the change in advertising can be good or bad for advertisers and Twitter.
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