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Expanding its global footprint, TVS Motor Company, one of India’s leading two-wheeler manufacturers, has launched its first TVS Experience Center in Singapore.
The state-of-the-art showroom at UBI Industrial estate, Singapore will offer select models from TVS Motor’s premium motorcycle portfolio including the Apache RR310 and the Apache RTR range.
The company has partnered with ‘Motorsport Private Limited (part of the Chong Aik Group)’ who will be distributors for the Singapore market.
Motorsport has a strong presence in the region with 6 dealerships and 8 warehouses. Founded in 1994, they now specialize in more than 40 products, while also specializing in genuine accessories, clothing, and motorcycle accessories, the company said in a statement on Thursday (November 24).
The company said it will introduce a variety of products, catering to the personal travel and premium delivery segment in Singapore.
The center will have vehicle service, spare parts, and a full line of merchandise to choose from.
Speaking at the event, Vimal Sumbly, Business Head – Premium at TVS Motor Company said, “Our expansion in Singapore, with the launch of the TVS Apache series, is important to our premium story and we are confident of expanding our community of Apache owners in the country.”
Rahul Nayak, Vice President – International Business, TVS Motor Company, said the launch of the experience center in Singapore is “one step in our global expansion towards achieving our global ambitions”.
“We are excited to expand our presence in the ASEAN region, with our new TVS Experience Center in Singapore and Motorsport Pte Ltd. They have a wealth of experience in the region and share our values of keeping customers at the core of our offerings. This new experience center launched here in Singapore will further consolidate our presence in the region,” said J Thangarajan, President Director-PT TVS Motor Company.
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