Leading manufacturer TVS Motor Company has launched a new 225-cc motorcycle Ronin, marking its entry into a new level of high-end bike while strengthening its overall presence in the premium bike market.
The company has been focusing on closing the gap in the sub-500cc segment with its Apache series as well as bikes produced in association with BMW.
Launched at a starting price of Rs 1.49 lakh, the Ronin, touted as the industry’s first retro motorcycle, will be available in three variants – Ronin SS, Ronin DS and the top-of-the-line Ronin TD model. It will go on sale in selected stores starting next week.
“The TVS Ronin is the perfect lifestyle partner with an exclusive range of products and accessories, a community of riders, and a customization program,” said Sudarshan Venu, MD, TVS Motor Company.
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The new motorcycle will sport the latest technology and useful features like dual-channel ABS, voice assistance and improved connectivity. It will also introduce a unique ecosystem with an exclusive range of world-class products and accessories, a tailor and a dedicated experience system.
“Ronin, developed at a cost of R100 is the first lifestyle product offered by our company and will create its own segment of customers. Since premiumisation is expected to grow in a big way, TVS Motor is focusing on the same with a new range of offerings. More than a third of our offerings are in the premium segment now, said KN Radhakrishnan, Director and CEO of TVS Motor Company.
TVS Motor is expected to sell around one lakh units of Ronin this fiscal and the new 225-cc bike is expected to help the company increase its volume and enter the premium bike segment of 150-cc and above.
TVS Motor is the leader over 150cc to 200cc market with premium bike brand of Apache series. However, it was not present in the above 200cc-250cc segment, which reported a volume of 1.4 lakh units in FY19. But volumes declined to around 77,000 units in FY22. Bajaj is a big player with its products like Avenger, Dominar and the KTM range in this segment.
‘Worse is over’
With its new ecosystem offering, Ronin can attract customers from more than 250cc to 350cc bikes, dominated by Royal Enfield. In this segment, TVS sells the RR 310 bike, which has not succeeded in creating any brand impact.
Radhakrishnan indicated that the worst could be over the two-wheeler segment. While the rural sector is expected to perform well this year, rising income levels will also encourage people, especially the self-employed, to buy motorcycles, propelling the industry to a good growth position.
The two-wheeler industry will return to double-digit growth in two years. TVS Motor will continue to outpace the growth of the two-wheeler industry in the domestic and international segments with its premium offerings, he added.
(The writer is in Goa at the invitation of the company)