In line with its global expansion plans, TVS Motor Company has launched its first state-of-the-art experience center in Singapore. For this, the bike maker has partnered with ‘Motorsport Pte Ltd (part of the Chong Aik Group)’ who will be the distributors for the Singapore Market. Established in 1994, Motorsport Pte Ltd now has exclusive sales for over 40 brands and has a strong regional presence with 6 stores and 8 warehouses.
As part of its strategy, the company will offer a variety of products in Singapore, offering both on-the-go and premium delivery options. Currently, it will offer a range of premium motorcycles for the brand including the flagship TVS Apache RR310 and the Apache RTR range.
Speaking at the event, Mr. Vimal Sumbly, Business Head – Premium at TVS Motor Company said, “The TVS Apache Series has been at the forefront of technology and innovation since its launch in 2005 and continues to set the benchmark in the performance segment. The vehicles under the TVS Apache series stable have offered many first-segment & best-in-class features & technology for customers, starting from Fuel injection, ABS, Dual Channel ABS, and Slipper Clutch, to the latest SmartXonnect.TM, Rides, LED lighting, and democratic racing. Our expansion in Singapore, with the launch of the TVS Apache series, is a boon to our premium story and we are confident of expanding our community of Apache owners in the country. “