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TVS Srichakra Ltd., one of India’s leading manufacturers of 2 & 3-wheelers and off-highway tyres, showcased its range of premium 2-wheelers and off-highway tires at the CII Autoserve Exhibition. The leading tire partnered as an Associate Sponsor at Autoserve 2022, which happens to be the 10th edition of the show. Organized by the Confederation of Indian Industry (CII), Autoserve is one of India’s largest trade fairs dedicated to car care, maintenance, service, parts and garage equipment.
This year, the exhibition and conference had the theme, ‘Technological Cultures: The Future of Growth.’ TVS Eurogrip showcased a select range of premium products including their radials, new motorcycle tubeless patterns and new offerings in the motorcycle segment with two premium off-highway tires. At the event, TVS Eurogrip presented about its digital marketing efforts in post-marketing from both sales channel and marketing perspectives.
Speaking on the occasion, P Madhavan, EVP, Sales and Marketing, said, “As we move forward in our journey to build market leadership, we are delighted to be associated with the 10th edition of Autoserve as an Associate Sponsor. For us it is a great platform to connect with existing and potential partners in the industry and it helps us gain a richer understanding of the latest trends and innovations in the automotive space.”
Autoserve 2022 was held from 11 November to 13 November at the Chennai Trade Centre.
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