Instagram is sponsoring a new message from ATTN:, the digital media company focused on millennials, created to fight the misinformation of the Spanish language in front of the middle segments, the companies said to and Axios.
Why: In the past Instagram has decided not to pay publishers for their content, but it has paid ATTN: in the past to create viral content designed to encourage young people to vote.
- Instagram parent Meta announced in July that it would cut funding to American publishers.
- ATTN: known for producing videos featuring politicians and celebrities discussing social issues.
Details: The six-part work, which ends on Election Day, will have ATTN: create a series of Funny, short-videos and Instagram filters for the medium.
- The relationship is similar to that of Instagram and ATTN: it collapsed before the 2020 election.
- Two of the films aim to combat misinformation among Spanish-speaking audiences with actor Mikey Angelo.
- ATTN: also incorporates Meta’s official voting “filter”, or a design that can be overlaid on top of images or videos, encouraging users to vote.
The big picture: The partnership is part of Instagram and Meta’s increased efforts to combat Spanish-language misinformation ahead of the election.
- As Axios’ Ashley Gold and Russell Contreras report, Latinos have increasingly turned to social media for news during the pandemic, and misinformation in the Spanish language has sometimes become irrelevant.