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Social media is where people share their important events and updates, keep friends and family informed, and celebrate milestones, changes, etc.
But what real world events do people really share with each app?
Recently, the team from Confused.com did an extensive research on the trends in the world, and looked at the most popular social media posts on Instagram and TikTok, based on the use of hashtags, which you can provide some useful context for your project planning, and how to connect. and the right audience in each app.
First, on Instagram – here are the ten most shared live events in Instagram posts:
All of these are very logical, and most of them are celebrations – although the difference in the amount of posts per person is worth noting.
Based on this, a brand may want to consider marketing to new home buyers in the app, sending information about new employees, or creating a larger campaign for related topics. to these important world events.
In TikTok, the top 10 list is similar, with a few differences.
‘Divorce’ is higher on TikTok (it comes in 11th place on IG), but ‘Marriage’ is not as high (23rd in TT). I’m not sure what that means – At first I assumed that young people on TikTok would talk less about marriage, but separation would be the main topic (like divorce) so…
Divorced people may jump on TikTok to find new friends.
‘Gender expression’ is a bigger focus on TikTok (13th on IG), while ‘Death’ and ‘Burial’ are in the top 10.
Some of these trends are related to the difference in audience demographics, but it’s interesting to see the differences, and the amount of each topic across the two apps.
Of course, for the most part, this research doesn’t show what you didn’t know – both apps are used for mass media and mass media, including all the major world symbols and movements.
But it’s good to compare the popularity of each one, and consider how it affects your traffic and traffic, according to usage.
You can read Confused.com’s full report here.
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