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The PGA Tour is also redesigning its mobile app with an Instagram-style news feature to view video highlights of individual players, as well as additional news updates through new insights and ShotLink statistics. AWS cloud services power the infrastructure to deliver content within the app.
“What you’ll find in the app are more photos, more videos, more in-depth stats, and faster ratings than anywhere else on the internet,” it says. and Scott Gutterman, SVP of the PGA Tour. digital performance. “We think that those who connect with the image in a better way and look, with less advertising positions, will have a better experience of the fans and a more dynamic experience.”
A limited edition of the new mobile app will debut today as the PGA Tour officially launches its updated app and website during the Championship Tournament in January. Fans can also access their tickets for events hosted by the PGA Tour through the new mobile app, which offers personalized player-specific content from WSC Sports, the platform automatic production used by the NBA, NHL, MLS, and NASCAR.
“If you like Scottie Scheffler, at the end of the day when he finishes his round, you get a video message that summarizes what he did throughout the day,” Gutterman said. “We have video content in our app similar to what you see in Instagram or TikTok reels. We have 7,000-8,000 hits a week at home. Now we show in a more user-friendly format, if Rory McIlroy has five to 10 highlights here in the US, you’ll see a list of favorites as you press and watch all of his highlights.
There are also plans to roll out daily fantasy and sports betting into a mobile app from the PGA Tour’s betting partners.
There will be video messages in our app similar to what you see in Instagram or TikTok reels. 7,000-8,000 items a week at home. Now presented in a more user-friendly format, if Rory McIlroy has five to 10 majors here in the US, you’ll see the best rankings when you click and watch all his important things.
“Our idea is that if you have a daily fantasy list, or say you have a list of players that you want to bet on, it’s possible to import one of those accounts into our app. , that’s what we want to do,” he added. Eric Hanson, VP of product development at the PGA Tour. “We also have what we call a stand-alone platform. And if you’re in a legal gambling situation, we have these problems with the betting operators, so you can place a bet through one of those gaming organizations. We are also bringing it to our website, and there will be a column on the platform with default symbols.
The PGA Tour’s in-house software team led the development of its new app and website with support from clients Work & Co, Captech, Shockoe, and Ensemble. Quintar, the official mobile augmented reality developer for the PGA Tour, previously worked on AR course activations for fans on the site to view in the PGA Tour AR app, but those features will be included in in the updated main mobile app from the Tour.
“Beginning with The Players Championship this year, our AR features will be built into the main PGA Tour app, which in the past has been in the separate PGA Tour AR app,” Gutterman said. “We’re still working with Quintar, and we’re going to do eight to 10 events this coming season.”
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