The demand for air purifiers has increased | Tech Reddy

Air purifiers have increasingly become a necessity as sales soar amid Delhi’s rising pollution levels, which are now just one step below the ‘Severe Plus’ category.

Demand for air purifiers has increased in the national capital, especially after Diwali, which has seen widespread bursting of crackers despite the ban.

“Air quality in India is deteriorating due to many activities – industrial expansion in cities, population density, improper waste management, crop burning, increased use of automobiles and a few natural factors. There is evidence that air pollution, both outdoor and indoor, is increasing and causing high morbidity and mortality. rates are behind,” said Karthik Singhal, founder of O2 Q and managing director of Zeco Aircon Ltd.

The increase in air purifier sales reflects the worsening air quality, he said, adding that buyers in big cities like Delhi, Gurgaon, Noida have become more conscious and responsible about indoor purification.

“This has led to growth in the air purifier sector where we have also seen a huge jump in sales in the last few weeks,” added Singhal.

A representative of Mehra Electronics in Khan Market agrees.

“It is the need of the hour. It is the time of peak pollution and sales are up,” he said.

Market experts said that sales of air purifiers were higher in South Delhi because of the purchasing power and better awareness of people living there.

Manish Seth, secretary of the Daryaganj Traders Association and owner of an electronics shop, said the device has now become a necessity and even doctors are advising patients to use it.

“Companies have also realized this and reduced the prices. Purifiers that were earlier available for Rs 15,000 to Rs 20,000 are now being sold for Rs 7,000 to Rs 8,000. Some shops in South Delhi have higher sales because of people’s awareness and higher. purchasing power. The product is also making its own in the online space. ongoing,” he said.

Mohit Singh, sales executive at Atmo Pure in Jangpura, said air purifiers are priced between Rs 7,000 and Rs 60,000 in their stores, depending on the technology, filter used and coverage area.

“We have seen a sharp rise in demand for air purifiers during this time over the last few years. It is literally the cost of your breath, a health investment as important as your regular health insurance,” he added.

Singh said a large number of users have bought purifiers for their children and the elderly and have invested in equipment with low maintenance costs.