The 3-Page Media Kit Instagram Influencers Use to Get Paid Engagement | Tech Reddy

• Jour’dan Haynes has 5,900 Instagram followers and landed her first paid collaboration last year.
• He has worked with brands such as Garnier and Burger King, and has recently increased his ratings.
• This is the 3-page media kit he created to pitch brands and country partnerships.

Gone are the days when content creators needed thousands of followers to get engagements with brands.

Nano influencers, usually those with 10,000 followers on social media, are in demand, with brands hoping to use them to reach specific audiences.

22-year-old Jour’dan Haynes started posting on Instagram three years ago after seeing the popularity of his Snapchat stories. He shared stories about the trials and tribulations of high school, finding inner confidence, and starting college, and decided to create a social community with like-minded people. .

“I decided to jump on Instagram because it made me different in the type of content I wanted to post,” he told Insider.

Now, with nearly 6,000 followers on the platform, she posts Videos and photos of interesting stories, food, and events in Washington, DC, where she lives. He describes his online community as “tumultuous,” as many of Gen Z are at the beginning of adulthood and the challenges that come with it.

Brands began reaching out to Haynes for a partnership in 2021, when he had 2,000 fans. In the beginning, most of them offered free products in exchange for shipping.

After a few months, he realized that he needed an advertising package for brands to take him seriously. Last July, he visited oil major Shopanousha with his package, landing his first paid collaboration. The brand paid her $100 to create an Instagram post about her use of the product.

Now, he earns up to $600 per post. He raised his rate earlier this year after realizing he wasn’t getting paid for all the work done to create Instagram posts and videos for brands: Companies were paying him a $40 or $50 for content that takes three hours to make. .

“It’s important to me to be involved in planning events, let alone filming,” he said. “I didn’t want to have a direct opportunity to make money from this, and now I am.”

While Haynes still works with brands that offer free products, he’s starting to focus on those that offer premiums. This year, he made $2,500 by partnering with national brands like Garnier and Burger King, as well as local businesses like Calabash Tea and Tonic, according to documents obtained by Insider.

Whenever Haynes visits a brand, he sends them his 3-page advertising package, which is an updated version of the original he created last year.

Haynes’ first page is for her media kit, which she uses a $7 template from Etsy to create.

But he quickly realized that he needed to include more information about himself in order to better represent what he brings to the table. Now, the three-page package includes a biography, a list of brands he’s worked with in the past, and how much he’s paid based on the type of content he does.

These days, he likes brands contacting him by phone so he can better understand their needs, and he makes sure to include it in his advertising package.

“The media kit is the first step, but the phone really helps with the pitch,” he said. “I’m trying to be very thoughtful about the brands I associate with, and sometimes I can tell if they’re not right in a five-minute conversation.”

Here’s what the latest version of his media kit looks like.

Haynes’ media kit encourages brands to jump on the phone with him

Jour’dan Haynes

This page reads:

Past collaborations

Parade, Calabash Tea, Olikalife, Sovi, Coremag, Dunkin, Silk and Salt Fashion, Akar Skin, Masingo.Karaoke, Kind, GlowRx, Inbox, Luxxnails, + more

+5K followers, +5K engagement, +100K points

SERVICES AND RATES

Schedule a call to see how I can best promote your brand!

RELATIONSHIP

IG: @theyallknowjojo

Email: [email protected]

Beyond the metrics, Haynes has a lot to say about who he is

Jour’dan Haynes

This page reads:

5,900 Instagram followers

@theyallknowjojo

+100 visits per day

+100K daily impressions

58% women

+5K admission

WHO IS JOUR’DAN?

Jour’dan “Jojo” Haynes, better known as Theyallknowjojo, is a brand ambassador who focuses on all aspects of living a happy, healthy, positive, and authentic life experience. Whether you’re looking to balance your time, find cool places to hang out with friends, travel to new and exciting places, build a budget, or start saving for the future front or to the relationship advice? You’ll find it all at Jojo—it’s packed with great sounds, great affirmations, and a no-judgement zone. Jojo’s concept relies on realism and realism. Jojo aims to inspire girls to create the life they want, build confidence and guide them to unlock their potential.

Jojo’s “influencer” career began more than 3 years ago and has gathered an organic community on Instagram and YouTube. Since her identity is a black woman in search of growth, Jojo refers to her community as a plant, symbolizing growth beyond all experiences in this world. His comments could be considered an Adult-101 lesson! Jojo’s passion and love for storytelling and mission work shines through in every aspect of her work. Stay in touch by following @theyallknowjojo on IG and YouTube.

He charges his rates based on content type and platform

Jour’dan Haynes