TV maker TCL has taken the wraps off a new range of QLED TVs packaged in the UK that run on Fire TV as part of a new partnership with Amazon.
The agreement between the two companies may now mean that TCL has made a change to its previous mode of preloading all its smart TVs with Google’s Android operating system, and comes after Amazon announced a similar partnership with manufacturers Hisense and Xiaomi.
Coming in 50 inches and 55 inches, the new CF630K series features a stainless steel design that houses the Quantum Dot LED panel, and the TVs come with an Alexa voice remote, which allows commands to be taken by the virtual assistant directly from. to blink.
As is usually the case with TCL displays, the new line boasts support for both major HDR formats, with Dolby Vision and HDR 10+ on board, as well as Dolby Atmos audio support.
PS5 and Xbox Series X owners will be pleased to see the inclusion of Auto Low Latency Mode and TCL’s Game Master option, which automatically adjusts color and brightness, while reducing lag. The refresh rate of the CF630K range only goes up to 60Hz rather than 120Hz, but that’s not a huge surprise at this price.
They’re available to buy now on Amazon at a discounted introductory price until November 11, with the 50-inch version available for £339.99 (opens in a new tab) and the 55-inch model costs just £389.99 (opens in a new tab) (after this date the price increases to £379.00 for the 50-inch and £429.00 for the 55-inch).
This is impressive considering the spec range, and looks like it could seriously challenge TVs under $1000. The CF630K range will be exclusive to the UK, Italy, Spain and Germany.
Analysis: TCL’s new QLEDs double down on the affordable TV market
It has long been reported that both TCL and Amazon have been looking for a partnership like the one that was recently announced for some time, in terms of the agreement of the Chinese manufacturer with Google for the license of Android TV said that it kept the Fire TV from appearing on their TV. sets.
On the face of it, the new arrangement shouldn’t mean much to anyone buying one of TCL’s new TVs – the user experience between Fire TV and Android TV is broadly similar.
But with one of the biggest TV manufacturers in the world now on Amazon, a new competition is now emerging between the two smart TV platforms. It’s something we hope the new competition will drive further improvements to both Fire TV and Android TV.
While we’ll have to wait and see how well these new TCL models perform, it’s still surprising to see a QLED TV boasting both Dolby Vision and HDR 10+, as well as Dolby Atmos and ALLM mode for less than the £400 mark.
There will be plenty of black Friday TV deals that appeal to people around this price range, so I hope TCL TVs have the picture quality to match their big page.