Instagram Moves from Ctr to Reason for Ad Management | Tech Reddy

Instagram Moves from Ctr to Reason for Ad Management

 | Tech Reddy

[ad_1] Instagram changes the way to create ads from CTR to factoring with ML models to identify the most active users who are likely to receive ads. CTR (click-through rate) is one of the most used algorithms to predict the content’s effectiveness for the user based on the probability of clicking on the ad. If … Read more