Needham, Mass.—Economic uncertainties contributed to a sharp decline in shipments of tablets and Chromebooks worldwide in Q3 2022, according to preliminary data from the International Data Corporation’s (IDC) Worldwide Quarterly Personal Computing Device Tracker.
The data showed that worldwide tablet shipments in Q3 2022 fell 8.8% year-over-year to a total of 38.6 million units, while Chromebook shipments fell 4.3 million units, a 34.4% year-over-year decline.
According to IDC, both markets have moved from supply-constrained to demand-opposed industries as consumer and education spending moderated amid economic uncertainty.
IDC analysts also reported that Chinese vendors do well in emerging markets with low demand, and sanctions against many vendors have allowed Chinese vendors such as Huawei to do well in the Russian market.
At the same time, the emergence of low-cost Chinese OEMs such as Realme, Xiaomi, Oppo and others has fueled intense competition in the low-end devices. However, these gains still haven’t made up for the decline experienced by major tablet vendors.
In Q3 2022, Apple leads tablet shipments with 14.5 million units and 37.5% market share, followed by Samsung (7.1 million shipments and 18.4% share) and Amazon (4.3 million shipment and 11.1% market share).
“After massive growth in 2020 and 2021, the tablet market is expected to decline in 2022. Now the market is experiencing not only a slowdown in demand, but also some strong macroeconomic headwinds. But the majority of tablets (Android) and Chromebooks Anuroopa Nataraj, IDC’s senior research analyst for mobility and consumer device monitoring. “However, tablets have found many more use cases post-pandemic, from their role in the workplace to in-person and remote learning, entertainment, and even digital transformation across multiple verticals.”
“Chromebooks face a number of challenges in the industry, not all of which are due to platform limitations,” said Ryan Reith, vice president of IDC’s Worldwide Mobile and Consumer Device Trackers group. “We believe that Chromebooks will continue to play a key role in personal computing and ultimately grow relative to other platforms. But as the industry adapts to the new environment we live in, growth will continue to slow. We’ve seen many major PC brands prioritize opportunities in the Windows PC space, and their without support, the Chrome market will move slowly.”