The European Union is preparing to impose strict power requirements on TVs on March 1, 2023. This move, designed to push a very small product into the European market, could lead to a sales ban on all 8K TVs next year. And yes, this seems to include Samsung’s 8K TV range in Europe.
TV manufacturers operating in Europe are not very happy about the upcoming rules that may be imposed by the European Union. The 8K Association, of which Samsung is a part, said that Unless something changes, March 2023 will spell doom for the nascent 8K industry […]. The power consumption limits for 8K TVs (and microLED-based displays) are set so low that none of these devices will exceed them.
The first phase of this new strategy was established by the European Union and started in March 2021, when the Energy Lab was restructured, resulting in many TV models being downgraded to the lowest energy class (G). The next step in March 2023 will be to set stricter energy requirements. These new standards may not be achieved without serious compromises.
According to Samsung representatives mentioned by FlatpanelHDthe company may be able to meet the upcoming regulations of the European market, but it will not be an easy task.
There is still hope for Samsung and other TV brands
The good news for smart TV manufacturers doing business in Europe is that the EU has no new regulations set in stone. The European Union will review the 2023 Energy Efficiency Index (EEI) at the end of this year, so there is a chance that these future energy requirements will be revised.
Another bit of good news for TV brands, including Samsung, is that these upcoming rules can only affect the picture mode created automatically on smart TVs. In other words, smart TV manufacturers may be able to avoid these rules by tapping the default picture mode to consume less power. But whether this can be achieved without ruining the user experience out of the box, especially for 8K TVs, is unknown.
For picture modes that require more power, TV manufacturers will want to inform the user and inform them of the higher power requirements, which Samsung TVs already do. Also, these rules are designed to exclude brands that do not perform well, and Samsung is not one of them, which means that the company may be able to find a solution without sacrificing much image quality.