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While companies like Samsung are investing heavily in foldable devices, Apple is yet to announce any products in this category. There’s no indication that the Cupertino-based company will announce a foldable phone anytime soon, but Samsung expects Apple to offer a foldable tablet by 2024.
Apple’s first foldable device may not be a phone
news comes The Elec (via BGR), Samsung’s mobile division held a meeting with suppliers last month to discuss the smartphone market, sources said. Among the discussions, representatives of the South Korean company said that they expect Apple to announce its first foldable device in two years.
Interestingly, at least according to Samsung, Apple’s first foldable device won’t be a phone. Instead, the company believes Apple will enter the segment with a foldable tablet or laptop.
CCS Insight confirms these rumours. In a report shared last month, the research firm claimed that launching a foldable iPhone would be too risky at this point, and that it would make sense for Apple to experiment with the technology on the new iPad. It is not known how much this product will cost, but analysts believe that the foldable Apple device could hit stores with a price tag of $2,500.
In the same meeting with investors, Samsung said that the foldable smartphone market is expected to grow by 80% by 2025. The South Korean company also reported that 90% of foldable smartphone users are convinced to buy another foldable device in the future.
The foldable smartphone market
Earlier this year, Samsung CEO TM Roe confirmed that around 10 million foldable smartphones will be shipped in 2021. Although their number is small compared to the overall smartphone market, the foldable category grew by more than 300% compared to 2020. Currently, over 70% of the foldable device market is dominated by Samsung with the Galaxy Z Fold and Galaxy Z Flip.
It’s no surprise that Apple has taken a conservative approach when it comes to the iPhone. As the company ships a large number of devices every year, Apple may face some supply issues when launching a foldable phone, as the technology is still limited and more expensive.
Apple is rumored to be experimenting with foldable devices based on iPhones and iPads, but these are far from final prototypes.
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