According to the IDC Worldwide Quarterly Personal Computing Device Tracker, the tablet market in the Philippines shrank 11.6 percent quarter-on-quarter (QoQ) in the third quarter of this year and was almost flat year-on-year.
“The education segment has been the growth driver of the tablet market since the introduction of blended learning in schools in the Philippines. But as both public and private schools returned to physical classes as part of the Department of Education’s (DepEd) expansion of face-to-face classes, it dropped to 47.8 percent QoQ and 42.4 percent from 2013,” he said. Angela Medez, Senior Market Analyst, IDC Philippines.
Samsung led the way with a 43.5 percent market share, doubling shipments to 37.7 percent compared to the previous quarter. This was driven by its best-selling Galaxy Tab A7 Lite model, which accounted for nearly 80 percent of its shipments.
“Due to DepEd’s mandatory private tutoring for public schools beginning in November, as well as global headwinds that hurt consumers, we expect the tablet market to decline in 2023. Although more Chinese vendors will emerge in the tablet space and create competition, we expect them to slow down as the overall tablet market slows. don’t expect to be compensated,” Medez added.
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