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Paris Hilton turned bride again to release her 29th fragrance called Love Rush on Instagram.
The perfumer, 41, dazzled in a sparkling white dress as she rode a rope swing and struck romantic poses.
Inspired by her whirlwind romance with new husband Carter Reum, also 41, Hilton created the floral fragrance for the couple’s wedding day.
Perfume Princess: Paris Hilton, 41, transformed herself into a bride to launch her 29th fragrance called Love Rush on Instagram. The perfumer wowed in a sparkling white gown as she rode a rope swing and struck romantic poses.
Scent of riches and fame: Hilton’s off-the-shoulder dress featured a plunging neckline beyond Cinderella’s style. With her bright blonde hair swept to the side, the famous princess ran into her eyes with diamonds adorning her neck and ears.
The famous actress told People that she ‘met’ with a famous perfumer to discuss her ‘excitement’ and the creation of her new perfume.
‘I wanted to really work with this,’ she explained, ‘because it’s something I’ll wear on my special day.’
Hilton – whose perfume line has grossed nearly $3 billion since 2004 – recreated the best of her ‘special day’ for the launch of Love Rush.
The bride wore a stunning gown embellished with glittering sequins for her promotional video on Instagram.
The off-the-shoulder dress featured a plunging neckline and a voluminous Cinderella silhouette.
Paris had joy in her eyes as she stroked her lashes and played with the white Pomeranian.
Diamonds adorned Hilton’s neck and ears as she allegedly stole the limelight at one point in the video.
Promotional dog: Paris even played with a cute white Pomeranian at one point in her promotional video
‘Since I was little,’ Paris captioned, ‘I dreamed of my wedding day. Love Rush is the fragrance I wore on my special day and I’m so excited to share it with you all.’
Hilton described Love Rush as an ‘honour [her] loved ones’ and she wrote that she hopes her 20.8 million Instagram followers ‘like [she does].’
‘I just wanted something really romantic and something that reminded me of love,’ she told People, saying she wanted a ‘very memorable’ scent that evoked feelings of ‘love forever.’
Available for purchase on Friday, Love Rush joins Hilton’s 30th fragrance as she has the biggest fragrance of her career.
“We’re ready and now we’re designing and building the bottle,” he told People.
Hilton did not comment on the details, but indicated that the ‘great’ fragrance 30 will be named after her ‘favorite word’.
Love Rush: Inspired by her romance with her new husband Carter Reum, also 41, Hilton created the floral fragrance for the couple’s wedding day.
The scent of a billion? Hilton’s perfume line has reportedly earned nearly $3 billion since 2004. 28 fragrances later, Love Rush is poised to become the 29th blockbuster fragrance.
The release of Love Rush marks another success in Hilton’s empire and blossoming personal life.
Since exchanging vows with Reum in November in a three-day wedding, the Stars are Blind singer has launched numerous shows and products, all bound for success. of his marriage.
The socialite maintains a presence everywhere on the A-list party in addition to having an extensive touring schedule that sees her DJ at music festivals around the world.
The self-proclaimed ‘Queen of the Metaverse’ is on the lookout for marketing her persona as she’ll have the opportunity to sign virtual bottles for fans and their avatars on Roblox December 1.
“I’m so proud when I meet my fans,” Paris told People, referring to her loyal customers who have sold 28 of her previous perfumes. ‘I am very proud to have built this fragrance empire.’
New wedding mogul: The Blind Stars singer exchanged vows with Reum last November in a three-day wedding.
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