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B+C he has partnered with a commercial modeling company that is often on TV and with the company Spot.tv (opens in a new tab) to bring you a weekly chart we call Promo Mojo: unique data showing the most promoted TV programming ranked by advertising impressions. Our data covers the seven-day period to November 13.
Drama for Paramount Network Yellowstonenow in its fifth season, it is No. 1 for the second week in a row.
The Paramount Network is joined by its peer Hallmark Channel, which gives love to its original movies Royal Nanny – Part of the block program “Countdown to Christmas” – in second place, along with Hallmark Movies and Mysteries, which celebrates its first movie. Our Italian Christmas memories in the fifth.
The rest of the list is filled out by two traditional broadcasters: Fox, which produces excitement 2022 FIFA World Cup in Qatar third, with ABC, which hypes the 2022 CMA Awards in the fourth.
Obviously, Yellowstone the highest iSpot Attention Index score (122) in the list, which means that viewers were more likely to watch the promos in every way (vs. interrupting the viewing by changing the channel, pulling up the guide, fast forwarding or turning off the TV).
1) Yellowstone (opens in a new tab)Paramount Network
- Comments: 921,972,277
- Disruption rate: 1.83%
- Attention Index: 122 (22% fewer distractions than avg.)
- Imp. Genres: National 95%, Local 3%, VOD/OTT 2%
- Net worth: $2,971,549
- Out of network Est. Spend: $8,316,356
2) Royal Lady (opens in a new tab)Hallmark Channel
- Views: 302,875,967
- Disruption rate: 3.50%
- Attention Index: 96 (4% more distractions than avg.)
- Imp. Categories: National 100%, Local 0%, VOD/OTT 0%
- Online price: $1,693,915
- Out of network Est. Expenditure: $328,976
- Views: 295,844,334
- Disruption rate: 1.11%
- Attention Index: 79 (21% more distractions than avg.)
- Imp. Categories: National 94%, Local 5%, VOD/OTT 1%
- Net worth: $4,454,229
- Out of network Est. Spending: $0.00
- Views: 279,265,509
- Disruption rate: 1.57%
- Attention Index: 86 (14% more distractions than avg.)
- Imp. Genres: National 95%, Local 4%, VOD/OTT 1%
- Net worth: $1,387,390
- Out of network Est. Spend: $848,329
- Views: 223,364,239
- Disruption rate: 3.29%
- Attention Index: 107 (7% fewer distractions than avg.)
- Imp. Categories: National 100%, Local 0%, VOD/OTT 0%
- Net worth: $1,234,453
- Out of network Est. Spending: $0.00
* Data provided by Spot.tvTV Advertising Rating for Disruptive Scores*
For more information about Promo Mojo – including a chart that ranks promos beyond the top five – contact [email protected].
Ideas: Total views within all US households including Linear National (Live & Time-shifted), VOD and OTT, and Local.
Note: It measures consumers’ propensity to interrupt a television commercial. The higher the score, the more total views. Actions that interrupt an ad game include changing the channel, pulling up the guide, fast forwarding or turning off the TV.
Direction of Attention: Represents the performance of a particular design or system placement compared to its industry average. The average is represented by 100 points, and the full range of the index is from 0 to 200.
Types of Expression: Display types covered include National (Live + Time-shifted), Local, VOD & OTT. See below for more details.
In-Network Value: Estimated media cost of network advertising.
Out-of-Network Expenses: Estimated amount spent on TV broadcasts in a market during a given period.
Nation: Live: National advertising viewed during broadcast time or same day, via DVR or on demand.
Location: A promo that was shown during the local ad break slot.
VOD: This includes promos that run on the desired content in the last three days (ie they don’t contain promo load).
OTT: On-demand streaming content (ie Hulu, Roku, Fire TV Stick, Chromecast). ■
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