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Man can’t live by bread alone… he needs butter too, it turns out.
In recent days, several consumers have taken to social media to talk about an unusual food crisis — a butter shortage.
According to multiple news reports, supermarkets, grocery stores and delivery apps in many states in India have faced shortages in the supply of ‘Amul’ brand butter. The shortage appears to be most acute in the states of Delhi, Punjab, Gujarat and Uttar Pradesh.
Bitter over the butter shortage, consumers took to Twitter to complain about the reported shortage. In a tweet, a user claimed, “Amul butter has become extremely difficult to come by [several platforms and supermarkets]”
Have you realized that it has become extremely difficult to get Amul Butter on any platform or in supermarkets? I thought it was a Bangalore issue but saw a post on the Gurgaon Foodies group as well.
— Nandita Iyer (@saffrontrail) November 9, 2022
Another user wondered if this deficiency was an indirect result of lumpy skin disease.
Yes, Amul Cream Butter is the cause of the milk-based lumpy skin disease that afflicts cows in Rajasthan and Gujarat.
— Sameer S (@no_cheese) November 9, 2022
Many have also claimed that counterfeits have entered the market due to lack of Amul butter. “Duplicate butter being sold everywhere,” said one user on Twitter.
Be careful while buying amul butter from the market. Fake butter is being sold everywhere.
Hope the food and safety department will wake up and concerned authorities will look into the matter seriously.@Amul@Asadam Aijaz— Raees Mohiuddin (@Raees Mohiuddin) November 7, 2022
Meanwhile, a seller in Delhi News18.com There has been no supply of Amul butter in the market for the past few weeks and distributors are blaming its lack of availability on “supply shortage”.
The shortage is affecting overall sales, he said, adding that while there was no disruption in the supply of Amul milk, the supply of Amul products like cream and ghee also seemed to be affected.
Amul Managing Director RS Sodhi confirmed the shortfall News18.com That can be attributed to the high demand of the product during Diwali festival. The situation is now “returning to normal”, he maintained. “Currently, the production of Amul butter is above normal. But it is taking time to make up the earlier shortfall in the pipeline. The supply and availability of Amul butter in the market will be completely normal in 4-5 days,” he said.
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